Nuclear Engineer Reveals How Content Creators Can Get Insanely High Levels Of Engagement
If you’re a content creator who wants to get exponentially more engagement, response, and vloggers “brand power” from your content, then this article will show you how.
Here is the story:
A few years ago, I had created a niche-based digital course designed for a small part of my audience, that didn’t even come close to my other courses’ sales. So after I sold it, I told my small band of customers where they could consume the content on my website, and then went about my business as usual.
But right after that, something very odd started to happen.
My little “niche” product hardly anyone bought got well over 10 times more engagement than all my most popular courses combined.
At first I thought I must have accidentally hit some kind of “nerve” with my list.
After all, I was getting several times more people consuming & completing the course, engaging with me about it, asking questions, and giving feedback than I ever got from my far more popular products. So I decided to ask my customers what it was about this particular course that was so engagement-worthy. That way, I could do more of whatever it was the next time. Much to my ego’s disappointment, it had nothing to do with the quality of his course. Nor had I magically stumbled onto some kind of secret demand in my list. It was all a result of an extremely embarrassing “rookie” tech mistake that was especially humiliating for a world renown software developer & former Navy nuclear engineer who prides myself on my attention to detail. You see, what happened was, I had set up my product in a WordPress site and foolishly forgot to set the security permissions to protect the content from being illegally downloaded & shared. This is the first thing any responsible online marketer or software developer does. Not doing so was as negligent as an airline pilot not checking to make sure there’s fuel in the tank before taking off. And it turned out my customers – being tech developers, and more software savvy than the norm – not only started downloading my content (instead of consuming it through their desktop computers as I intended)… but they knew how to easily copy that content onto their phone